Privacy policy

Privacy policy declaration SafetyUp Ltd


According to the introduction of the regulation (EU) 2016/679 of the European parliament and of the council of 27 April 201 on Personal Data Protection, with regard to the processing of personal data, we at Safety EOOD take the protection of your personal data seriously and respect your privacy in order to make you feel safe and protected when you visit our website.

The website is owned by Single Merchant SafetyUp Ltd, with headquarters in Sofia, zhk. Druzhba 130B, 40, postal code 1592, Bulgaria, with the VAT-Ident number BG206397016, registered at the Trade Register under no. 206397016, legally represented by Ivan Savchev Vasilev, Phone: +359 877 800610, email:;

What kind of data we process?

Through our website we do not collect personal data (e.g. name, address, phone, or e-mail), unless you provide us alone with such data through contact form, for example by providing them for feedback.

When you visit our website, we may collect information using technologies such as cookies, device identifiers, IP addresses and location data. This may include information about your location, the type of device you are using, and your browsing history. If you would like to learn more about the use of cookies and how to manage them, please read our cookie notice.

When you access the website through social media, you give permission to the social network to share some of your data with us. Depending on the network, this includes basic account information, such as name, email address, date of birth, and any other details you choose to share according to your specific social media account settings. Whenever you visit or use our Website and social media channels, we collect:

We receive all personal data mentioned above directly from you. It may happen that we receive additional information about your preferences and surfing behaviour from partners such as Google. If you require more information about the personal data these parties process about you and make available to others, you are kindly requested to consult their respective privacy policies.

How we use your data?

We collect, process, and use personal data provided by you in order to answer your enquiry and subsequently technical and other questions and communication in connection with it. We will use personal data for the purpose for which they were provided.

We will use your information in order to prepare the payment documents, as well as the organization of the delivery of the goods ordered by you and we will process it with your consent.

In addition, we use information collected online through cookies and other automated means for purposes such as recognizing your computer when you visit the site, tracking site navigation, improving site usability, site usage analysis and site management. We also use this information to diagnose technical and business issues, to administer our site, to identify users of our site, and to collect demographic information about our users.

We may use click data to determine how much time users spend on our site pages, how users navigate our site, and how we can tailor our Website to better meet the needs of our users.

We may use personal data for other additional purposes. We will set these additional goals at the time of collection.

We may also use third-party web analytics solutions, such as Google Analytics. Google Analytics is a web analytics service provided by Google, Inc. that uses cookies to analyze how users use this website. The information generated by the cookie about your use of this site (such as your IP address, URL visited, date and time the page was displayed) will be transmitted and stored by Google on servers in the United States. Google will use this information for the purposes of your use of this website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may transfer this information to third parties where required to do so by law, or where such third parties process information on Google’s behalf. For more information about Google’s Google Analytics privacy policy, please see

You can opt out of Google Analytics by visiting

What is the legal basis for the processing of your personal data?

Consent – We will only use your personal data for marketing and promotion of our products, services and brands, personalization of content and services, advertising analytics purposes, if we have your explicit consent to do so. This includes using data provided by you and our profiling partners to improve our products and services.

Legitimate interests – Our legitimate interest in analyzing traffic to our website to maintain the service, such as monitoring successful page loads or error messages.

Storage of your data

We will keep your data for no longer than is necessary to fulfill the purpose, in particular to fulfill our contractual or legal obligations and to protect against any liability claims.

To whom we may send your data

We do not sell or otherwise disclose your personal information and the personal information we collect about you, except as described herein or otherwise.

We may disclose your personal information to any of our employees, insurers, professional consultants, agents, suppliers and subcontractors as far as is reasonable and necessary for the purposes set out in this policy. We require these individuals and service providers under contract to adequately protect the privacy and security of the personal information they process on our behalf in accordance with the requirements of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.

We may disclose your privacy to such an extent that we are required to do so by law and in connection with any ongoing or future litigation.

We reserve the right to transfer any information we hold about you in the event that we sell or transfer all or part of our business or assets (including in the event of restructuring, dissolution or liquidation).

Data transfer

You should be aware that by using the website and those of our partners or any website to which we link, your personal data may be processed or transferred to other countries, such as the United States, and you consent to your personal data being transferred or processed. thus.

We may transfer your personal data that we have collected to countries other than the country in which the information was originally collected. These countries may not have the same privacy laws as the country in which you originally provided the information. By sending your personal data, you agree to this transfer. When we transfer your personal data to other parties, we will protect this information as described in this privacy policy.

Protection of personal information

We will take reasonable technical and organizational measures to prevent the loss, misuse or deletion of your personal information.

We will store all personal information you provide to our password-protected servers.

You agree that the transmission of information over the Internet is inherently insecure, and we cannot guarantee the security of data transmitted over the Internet.


We have the right to update this policy from time to time by posting a new version on our website.

You may review this page from time to time to ensure that you are satisfied with any changes to this policy.

We may notify you of changes to this policy by email or through a personal messaging system on our website.

Your rights

You have the right to access and receive a copy of the personal data we hold about you,

You may update or correct inaccuracies in your personal data provided to us and notify third parties to whom your personal data has been disclosed of any correction, deletion, or restriction, except where this is not possible or related with excessive effort for us,

You may object to us against the use of your personal data and you can request that your personal data be deleted from our database (“be forgotten”),

You have the right to withdraw your consent at any time.

You have the right to lodge a complaint with a supervisory authority,

All other rights under the LPPD and the General Regulation on Data Protection.

To exercise these rights, please contact us as set out in the “How to Contact Us” section of this Privacy Policy or contact us using the information on our page. You can also file a complaint directly with the supervisory authority or with us using the contact form on the site.

To protect your privacy and maintain security, we may take steps to verify your identity before giving you access to the information.

As you will know, the Internet does not recognize national borders. Internet services are available worldwide, so the collection and transmission of personal data is not always limited to one country.

You should be aware that by using the website and those of our partners or any website to which we link, your personal data may be processed or transferred to other countries, such as the United States, and you consent to your personal data being transferred or processed. thus.

How to contact us

If you have any questions about this Privacy Policy or our privacy practices or want to exercise your rights in relation to personal data, you can write to us at or contact us at 0877 800 610 .

Valid from: 06.10.2021

Last change: 06.10.2021